MK 334 - Product and Pricing Strategy
(3 cr.) Strategic product planning and new product development within the context of marketing management for marketing new and mature products are examined. Students learn to integrate economic, financial, legal and marketing principles to analyze pricing decisions, and consider the behavioral implications of pricing, and review relationships among the components for the marketing mix. Prerequisite: MK 201; Every Year, All

Fall 2016   |   Spring 2017