|(3 cr.) The course introduces students to a variety of
media research methods through readings and
hands-on exercises. Goals include helping
students become knowledgeable and critical
readers of media-related research produced in
both industry and academic settings, and teaching
students fundamental aspects of conducting media
research and leading-edge strategies for
effectively communicating research findings.
Students perform original research using
techniques including interviews, focus groups,
content analysis and surveys. They also learn
about statistics, social media tracking and
research ethics. Junior status required.
Prerequisite: COM 120 or MSS 101; MSS 231; Every Year, Fall|