MSS 345 - Media Users and Audiences (WS 345)
(3 cr.) This course considers popular, institutional and academic perspectives on media users and audiences in the U.S. and abroad. Students develop an understanding of how people choose and interpret media content, how marketers and media producers perceive audiences, how social media use blurs boundaries between audiences and producers and popular assumptions about media effects on audiences. Students develop and apply critical thinking and written and oral communication skills in assignments that address contemporary debates surrounding audiences and media users, including an in-depth analysis of fan cultures. Junior status required. Prerequisite: COM 120, MSS 101 or WS 101; Every Year

Spring 2017