|(3 cr.) Students learn to understand and satisfy
marketing managers' information needs: demand
potential, competition, regulations and accepted
procedures in relevant business/geographic areas.
Research design, quantitative and qualitative
data collection, questionnaire design, data
analysis, implications of results and
written/oral reports are included. This
methodological course assumes basic understanding
of marketing in a global environment. MA 107
prerequisite waived with Math Placement score of
4.0 or higher.
Prerequisite: MA 107 or MA 118; IB 201, EC 271; Every Year, Fall|