MK 324 - Business-To-Business Marketing
(3 cr.) This course examines the development of marketing strategies of firms that market to other firms or organizations. Integrating characteristics that distinguish business markets from consumer markets throughout the semester, topics include unique aspects of selecting target markets and elements of the marketing mix. Cases, projects, articles and exercises stress the problems facing actual business marketing firms today. Prerequisite: MK 201; Every Year, Spring

Spring 2017