IB 401 - International Strategy and Business Plan
(3 cr.) This course allows students to integrate the knowledge they acquired in the IB core courses into a comprehensive country market-entry project. This includes country assessment, marketing, finance and management dimensions, and sensitivity analysis of the impact of a current event on the recommendations. Participants also discuss how the firm's global strategy affects its operations. This course compels students to think beyond the confines of the home country and to consider the ramifications of offering their product/service in a host country. Prerequisite: IB 313, IB 320, IB 335, IB 352; Every Year, Spring

Spring 2017