PO 325 - Political Psychology and Public Opinion
(3 cr.) Students are introduced to the basics of polling, the social and psychological foundations of political thoughts and attitudes, and elementary techniques in data analysis. Students explore beyond descriptions of what people believe and what ideas they act upon to the psychological processes that explain why they think as they do: How susceptible are people to marketing and political persuasion? Why do people obey or disobey authorities? What are the sources of prejudice, and the triggers that explain political behavior? Students learn to be wise consumers of survey information, gaining skills in distinguishing legitimate public opinion research from pseudopolls, fundraising and soliciting under the guise of survey research. Prerequisite: PO 131; Every Other Year, Spring

Fall 2016