MK 370 - Marketing Research
(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results. Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. MA 107 prerequisite is waived with a Math Placement score of 4.0 or higher. Prerequisite: EC 271 or MA 275; MA 107, MA 118, MA 140 or MA 141; MK 201; Every Year, Fall and Spring

Fall 2016   |   Spring 2017