MK 301 - Internet Marketing
(3 cr.) This course explores the rapidly evolving world of Internet marketing and examines the strategies and tactics that firms can use to utilize the Internet as an effective marketing tool. Students discuss search engine marketing, social media tools, web site design and Internet advertising. The course also examines the role of the Internet as a channel of distribution Prerequisite: MK 201; Every Year, All

Fall 2016   |   Spring 2017