WS 345 - Media Audiences (MSS 345)
(3 cr.) This course examines popular, institutional and academic perspectives on media audiences in the U.S. and abroad. Central topics include how people choose and interpret media content, how marketers and media producers perceive audiences and how media researchers attempt to understand audiences. The course also considers popular assumptions about media effects on audiences and includes an in-depth analysis of fan cultures. Prerequisite: junior standing and either WS 101 or MSS 101, JRN 160 and MSS 220. Prerequisite: MSS 101 or WS 101; JRN 160, MSS 220; Every Other Year, Fall

Spring 2017