MK 405 - Seminar in Biomedical Marketing Strategy
(3 cr.) This course explores the unique aspects of marketing strategy in the biomedical industry from the perspective of biomedical firms, hospitals and government agencies. Topics include the purchase decision process, marketing research, product development and pricing strategy. Students gain current biomedical industry knowledge through articles, cases and completion of a marketing plan project in partnership with a biomedical firm. Prerequisite: MK 334; Every Other Year, Spring

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