ICM 524 - Social Media and Web Analytics
(3 cr.) Social media and Web search presents communicators with an unparalleled ability to measure and track a deluge of data to derive insights on the effectiveness of their campaigns. This has made analytics and SEO (Search Engine Optimization) some of the most critical tools in the social media and Web content arsenal. This course gives students a working knowledge of the analytics process, analytics tools and SEO technique, along with their application to communications objectives within real-world situations. Every Year, All

This course is currently not being offered. Please try again next session.