ICM 525 - Strategic Planning
(3 cr.) This course introduces students to the concept of strategic planning. The students learn and practice the five steps of the strategic planning process: 1) conducting research to understand the issue; 2) developing goals and measurable objectives; 3) preparing tactics to influence awareness, attitudes and behaviors; 4) performing evaluation to measure the results; and 5) maintaining relationships through stewardship. Students demonstrate what they have learned through the development and presentation of the strategic public relations campaign plan for corporate, nonprofit or government organizations. The focus of this section is on campaigns with a strong social media component. As Needed

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