pr professor and student
request informationapply now

BA in Public Relations

The mission of the public relations major is to prepare entry-level practitioners for careers in agency, corporate, government and nonprofit public relations. The program emphasizes research, writing, campaigns, speaking and service learning.

The program focuses on helping students acquire the knowledge and skills necessary to manage the relationships between an organization and its publics.

Among the most important proficiencies stressed in the program are critical thinking and reasoning so that graduates can be more than just communicators. They can be counselors to their employers and clients.

Your studies at Quinnipiac prepare you thoroughly for your future. Students take required courses such as PR Writing, PR Research and PR Campaigns, and also choose electives such as Non-Profit Public Relations, Agency Management, Sports Event Planning, Political Communication or Video Essentials.

We also require our PR students to choose from a variety of minors outside the School of Communications. All students must complete a core curriculum, an interdisciplinary foundation in the humanities, science and business. Because the written word figures prominently in your career, we place special emphasis on writing skills through our Writing Across the Curriculum program.

All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either inside or outside the School of Communications (cannot be a minor in public relations).

Curriculum + Requirements

Public Relations Major Requirements (45 credits):

Course Title Credits
Required School of Communications core courses (12 credits)
*must be completed by the end of sophomore year
MSS 101* Media Industries and Trends 3
JRN 160* Introduction to Media Writing 3
MSS 220* Media History 3
MSS 340 Communications Law and Policy 3
Other required communications courses (18 credits)
STC 101 Principles of Advertising & Public Relations 3
STC 201 Writing for Strategic Communications 3
STC 332 Communications Research & Analysis 3
STC 450 Senior Seminar 3
STC 495 Public Relations Campaigns 3
COM 490 Internship 3
Electives—select two (6 credits)
STC 311 Sports Public Relations 3
STC 341 Corporate Public Relations 3
STC 343 Nonprofit Public Relations 3
STC 344 International Public Relations 3
STC 345 Investor Relations 3
STC 346 Health Care Public Relations 3
STC 347 Fundraising 3
STC 348 Public Relations Event Planning 3
STC 400 Special Topics 3
STC 401 Bateman Competition Research 1
STC 402 Bateman Competition Campaigns 2
Other courses with chair's approval
Open electives (9 credits)
Any three School of Communications electives 9

Minor Requirement
All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either inside or outside the School of Communications (cannot be a minor in public relations).

Student Outcomes

Students who graduate with a bachelor of arts in public relations should be able to:

  • Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
  • Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
  • Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
  • Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
  • Propose an evaluation of a campaign to measure the campaign's effectiveness.

Minor in Public Relations

Students from outside the School of Communications who wish to minor in public relations must complete 18 credits:

  • JRN 160 Introduction to Media Writing (3 credits)
  • STC 101 Principles of Advertising & Public Relations (3 credits)
  • STC 201 Writing for Strategic Communications (3 credits)
  • Plus three elective courses from STC or other School of Communications courses. Two of these courses must be at the 300+ level. (9 credits)

Students from within the School of Communications who wish to minor in public relations must complete 18 credits:

  • STC 101 Principles of Advertising & Public Relations (3 credits)
  • STC 201 Writing for Strategic Communications (3 credits)
  • Plus four elective courses from STC or another School of Communications program other than the student's major. Two of these courses must be at the 300+ level. (12 credits)