semester’s worth of work and research for five student groups in Professor Katie Place’s public relations campaigns class culminated with presentations last week that will likely lead to real change in the lives of area residents.
As their course’s final project, each group pitched strategic proposals they had developed to representatives from The Quinnipiac Chamber of Commerce, and Sunshine Kids, a nonprofit organization that offers activities, trips and events for young cancer patients.
The proposals touched upon numerous ways for each to increase public exposure, from brand identity refreshes to increasing engagement via public events, partnerships and email marketing campaigns. Two winning groups will be selected, and their strategies used by each organization in the coming year.
While each presentation was unique, the importance of digital solutions — such as deploying more user-friendly websites and targeted social media campaigns — was an undercurrent uniting all of them.