March 30, 2016 - Trump Name Has Strong Impact On American Voters, Quinnipiac University National Poll Finds; Division Grows When Trump Name Is Added To Statements Quinnipiac University Polling Logo
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The Trump name has a measurable impact on American voter attitudes, according to a Quinnipiac University National poll released today. Voters are divided on many of Donald Trump's statements, such as his call to "take out" the families of terrorists, and the polarization increases when Trump's name is attached to these statements.

To measure this "Trump Effect" on voter attitudes, the independent Quinnipiac (KWIN- uh-pe-ack) University Poll asked half of the voters surveyed whether they agree or disagree with a statement or policy, with no name attached. The other half of the voters surveyed were asked the same question, with the Trump name attached.

For example, when voters are asked if they agree with the statement, "The American dream is dead," with no name attached, results are:
  • 45 percent of voters supporting Trump against Hillary Clinton in the November election agree strongly or somewhat, while 54 percent disagree strongly or somewhat;
  • 31 percent of non-Trump voters agree, while 68 percent disagree.
When Trump's name is attached to the statement:
  • 68 percent of Trump voters agree while 30 percent disagree;
  • 18 percent of non-Trump voters agree while 81 percent disagree.
The polarization increases as pro-Trump support grows by 23 percentage points while non-Trump disagreement grows by 13 percentage points when the Trump name is added.

"In politics, as in business, the Trump name has an impact," said Quinnipiac University Poll Director Douglas Schwartz, PhD.

"Even on Donald Trump's most infamous quotes, attaching him to the statement affects voters' opinions. Simply reminding voters that these are Trump's policies and statements increases positive effects among his supporters and negative effects among non-supporters."

While it doesn't move non-supporters of Trump when his name is added to his Mexican rapists quote, agreement among his supporters increases by 8 points.

"Even attaching Trump's name to the infamous Mexican rapists quote has a significant positive effect on agreement among Trump supporters, despite the fact that 83 percent know the quote is his," Schwartz added.

There are similar shifts when the Trump name is added to statements such as: "With the terrorists, you have to take out their families," and "Islam hates us."

In the "American dream..." statement, only 34 percent of all voters, including only 27 percent of Trump voters, knew he was the author of the statement, so the Trump name effect was more pronounced. For the comment on taking out terrorists' families, 56 percent of all voters, including 56 percent each of pro-Trump and non-Trump voters knew he said it, so the Trump name effect was less pronounced.

The Trump name effect on American voters also can be seen in policies proposed by him.

For example, when voters are asked about a complete shutdown of Muslims entering America, with no mention of Trump:
  • 76 percent of Trump voters strongly or somewhat agree while 22 percent disagree;
  • 26 percent of non-Trump voters agree while 73 percent disagree.
When Trump's name is added to the proposed ban on Muslims:
  • 88 percent of Trump voters agree, while 10 percent disagree;
  • 18 percent of non-Trump voters agree, while 80 percent disagree.
Similar Trump name effects can be seen in American voter reaction to proposals to expand the use of torture of suspected terrorists and deporting 11-12 million illegal immigrants.

While there is a difference between pro-Trump and non-Trump voters, all American voters are almost evenly divided on his proposal to replace free trade agreements with taxes of up to 35 percent on goods imported from countries such as Mexico and China.

Without the Trump name, 48 percent of all voters agree with the trade proposal while 45 percent disagree. With the Trump name, the results are identical.

From March 16 - 21, Quinnipiac University surveyed 1,451 voters nationwide with a margin of error of +/- 2.6 percentage points. Live interviewers call land lines and cell phones.

The Quinnipiac University Poll, directed by Douglas Schwartz, Ph.D., conducts public opinion surveys in Pennsylvania, New York, New Jersey, Connecticut, Florida, Ohio, Virginia, Iowa, Colorado and the nation as a public service and for research.

Visit http://www.quinnipiac.edu/polling or www.facebook.com/quinnipiacpoll Call (203) 582-5201, or follow us on Twitter @QuinnipiacPoll.




Introduction to questions 21-24
A (NO CUE) - Now I am going to read you some statements. For each one, please tell me if it is something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
B (TRUMP CUE) - Now I am going to read you some statements made by Donald Trump. For each one, please tell me if it is something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.


Introduction to questions 27-30
A (NO CUE) - Now I am going to read you some policy positions or ideas. For each one, please tell me if it is something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.
B (TRUMP CUE) - Now I am going to read you some policy positions or ideas from Donald Trump. For each one, please tell me if it is something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree.



21.
A (NO CUE) - "The American dream is dead."
B (TRUMP CUE) - Trump says that "The American dream is dead."
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       13%    12%             19%    24%              9%     4%
Smwht agree          24     26              26     44              22     14
Smwht disagree       29     19              28     17              30     21
Strongly disagree    33     42              26     13              38     60
DK/NA                 1      1               2      1               1      1
 
 
22.
A (NO CUE) - "With the terrorists, you have to take out their families. They care about their lives."
B (TRUMP CUE) - Trump says that "With the terrorists, you have to take out their families. They care about their lives."
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       10%     9%             18%    21%              5%     1%
Smwht agree          16     14              26     27               9      6
Smwht disagree       21     24              22     33              20     18
Strongly disagree    46     50              24     14              60     73
DK/NA                 7      3               9      6               6      2
 
 
23.
A (NO CUE) - "Islam hates us."
B (TRUMP CUE) - Trump says that "Islam hates us."
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       24%    24%             47%    53%              9%     6%
Smwht agree          19     21              24     31              16     14
Smwht disagree       20     21              16     10              23     28
Strongly disagree    32     32               9      4              47     49
DK/NA                 4      3               3      2               5      3
 
24.
A (NO CUE) - "When Mexico sends its people, they're not sending the best. They're sending people that have lots of problems and they're bringing those problems. They're bringing drugs, they're bringing crime. They're rapists."
B (TRUMP CUE) - Trump says that "When Mexico sends its people, they're not sending the best. They're sending people that have lots of problems and they're bringing those problems. They're bringing drugs, they're bringing crime. They're rapists."
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       14%    16%             31%    36%              3%     3%
Smwht agree          19     21              35     38               9     10
Smwht disagree       20     20              20     16              20     22
Strongly disagree    44     41              11      6              66     63
DK/NA                 3      2               3      4               2      1
 
 
21Aa. (If group A, NoCue) Do you happen to know who made the statement about the American Dream being dead?
                     REGISTERED VOTERS.............................................
                     TOTAL                  TRUMP VOTERS           NON-TRUMP VOTERS
                     NoCue                  NoCue                  NoCue
 
Yes, Donald Trump    34%                    27%                    38%
Other name given      6                      6                      6
No                   57                     62                     53
REFUSED               3                      5                      2
 
 
22Aa. (If group A, NoCue) Do you happen to know who made the statement about terrorists' families?
                     REGISTERED VOTERS.............................................
                     TOTAL                  TRUMP VOTERS           NON-TRUMP VOTERS
                     NoCue                  NoCue                  NoCue
 
Yes, Donald Trump    56%                    56%                    56%
Other name given      1                      1                      1
No                   41                     40                     42
REFUSED               2                      2                      1
 
 
23Aa. (If group A, NoCue) Do you happen to know who made the statement about Islam hating us?
                     REGISTERED VOTERS.............................................
                     TOTAL                  TRUMP VOTERS           NON-TRUMP VOTERS
                     NoCue                  NoCue                  NoCue
 
Yes, Donald Trump    64%                    62%                    65%
Other name given      2                      3                      2
No                   33                     33                     33
REFUSED               1                      2                      1
 
 
24Aa. (If group A, NoCue) Do you happen to know who made the statement about Mexican immigrants?
                     REGISTERED VOTERS.............................................
                     TOTAL                  TRUMP VOTERS           NON-TRUMP VOTERS
                     NoCue                  NoCue                  NoCue
 
Yes, Donald Trump    83%                    83%                    83%
Other name given      1                      2                      -
No                   15                     14                     16
REFUSED               1                      1                      -
 
 
27.
A (NO CUE) - To institute a total and complete shutdown of Muslims entering the United States until officials better understand the terrorist threat facing America.
B (TRUMP CUE) - Trump would like to institute a total and complete shutdown of Muslims entering the United States until officials better understand the terrorist threat facing America.
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       27%    26%             51%    59%             11%     5%
Smwht agree          19     19              25     29              15     13
Smwht disagree       18     15              14      8              20     19
Strongly disagree    35     38               8      2              53     61
DK/NA                 2      2               2      2               1      1
 
 
28.
A (NO CUE) - To broaden laws regarding the use of torture in interrogations of suspected terrorists.
B (TRUMP CUE) - Trump would like to broaden laws regarding the use of torture in interrogations of suspected terrorists.
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       18%    15%             35%    31%              8%     4%
Smwht agree          24     26              36     45              16     15
Smwht disagree       19     15              14     15              22     15
Strongly disagree    34     42              12      5              50     65
DK/NA                 4      2               4      4               4      1
 
29.
A (NO CUE) - To deport all of the estimated 11 to 12 million illegal immigrants currently living in America.
B (TRUMP CUE) - Trump would like to deport all of the estimated 11 to 12 million illegal immigrants currently living in America.
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       13%    14%             26%    31%              4%     3%
Smwht agree          24     20              34     35              17     10
Smwht disagree       24     23              22     25              25     22
Strongly disagree    38     42              15      8              53     63
DK/NA                 2      1               3      1               1      1
 
 
30.
A (NO CUE) - To replace free trade agreements with taxes of up to 35% on goods imported from countries like China and Mexico.
B (TRUMP CUE) - Trump would like to replace free trade agreements with taxes of up to 35% on goods imported from countries like China and Mexico.
Is this something with which you strongly agree, somewhat agree, somewhat disagree, or strongly disagree?
                     REGISTERED VOTERS.............................................
                     TOTAL..........        TRUMP VOTERS...        NON-TRUMP VOTERS
                     NoCue  TrumpCue        NoCue  TrumpCue        NoCue  TrumpCue
 
Strongly agree       19%    18%             32%    41%             10%     4%
Smwht agree          29     30              34     40              25     24
Smwht disagree       26     23              15     11              33     31
Strongly disagree    19     22              12      2              24     34
DK/NA                 7      7               7      6               7      8
 
 

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