Quinnipiac student Allison Dohnert studies at her computer.

Graduate Certificate in Social Media (online)

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Introduction

Social media platforms have revolutionized how businesses interact with their consumers, making social media strategy essential for long-term success. The Graduate Certificate in Social Media provides the digital, verbal and analytical skills necessary to spark meaningful conversations that will strengthen brand affinity and drive bottom-line results.

Optimize your social media marketing skills

Consumers are becoming more sophisticated, and now rely on the Internet to conduct research and make decisions about which products to purchase or services to engage. Social media postings have grown into an integral part of the consumer’s journey, and having a basic social media presence is no longer enough to succeed in today’s interconnected environment. Organizations of all kinds need professionals with the strategic savvy to attract an audience, connect consumers to their brands and set up targeted advertising campaigns on platforms like Facebook and Twitter to drive sales.

The Graduate Certificate in Social Media firmly grounds you in the foundations of social media strategy. Our curriculum is designed to provide a deep understanding of social media platforms, community management, optimization strategies and analytics. Course work is completed entirely online and teaches practical strategies that you can immediately apply to your current professional role.

All credits earned through completion of the certificate also may be transferred into Quinnipiac’s online interactive media or public relations graduate degree programs upon acceptance into either program.

About Online Learning

Flexible scheduling meets world-class education

Online learning with Quinnipiac University delivers the guided educational experience of a traditional, instructor-led environment coupled with the schedule flexibility needed for adult learners to succeed. Innovative teaching methods and asynchronous classes enable students to work at their own pace, while also enjoying peer interaction and a collaborative learning experience to maximize their learning outcomes.

Curriculum and Requirements

Graduate Certificate in Social Media
Program of Study

The Graduate Certificate in Social Media requires completion of 9 credits. Those who are at the beginning of their professional experience should take ICM 522 first.

ICM 513Content Strategy3
ICM 522Social Media Practice and Techniques3
ICM 524Social Media Analytics3