School of Communications. Copyright Notice: Rich Gilligan @Hello Artists photographed in Spring 2016 for the new branding materials and new EDU website. Usage terms are: Marketing Collateral in perpetuity - e.g.-student guides, annual reports, flyers, brochures, public affairs, web/social media
- 3 years paid media.

Minor in Public Relations

Minor Overview

Politicians, CEOs and celebrities all rely on public relations professionals to effectively communicate and build relationships with the public. This minor will give you a solid foundation in the principles of public relations and advertising and teach you to think strategically when crafting a media relations plan. You’ll also learn to write persuasively for a diverse audience.

This program perfectly complements a major in marketing, political science or journalism, but it also can be customized. You will take required courses, such as the Principles of Advertising and Public Relations, and Writing for Strategic Communications, and then select elective courses that focus on your own particular areas of interest, such as sports public relations, international public relations and event planning. 

Curriculum and Requirements

For students whose majors are outside the School of Communications, required minor courses are:

Required Courses

COM 140

Storytelling

3

STC 101

Principles of Advertising and Public Relations

3

STC 201

Writing for Strategic Communications

3

Select three elective courses from STC or other School of Communications courses. Two must be at the 300+ level.

9

Total Credits

18

For students whose majors are within the School of Communications, required minor courses are:

Required Courses

STC 101

Principles of Advertising and Public Relations

3

STC 201

Writing for Strategic Communications

3

Select four elective courses from STC or another School of Communications program other than the student's major. Two of these courses must be at the 300+ level.

12

Total Credits

18