As a public relations specialist, you are the eyes, ears, and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.
We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.
Curriculum and Requirements
MS in Public Relations Program of Study
Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.
|STC 501||Principles and Theories of Public Relations||3|
|STC 502||Public Relations Research Methods||3|
|STC 503||Public Relations Research Design||3|
|STC 504||Law and Ethics in Public Relations||3|
|STC 505||Public Relations Writing||3|
|STC 506||Public Relations Management||3|
|STC 507||Strategic Planning in Public Relations||3|
|Public relations elective requirements|
|Select two of the following:||6|
|Issues in Contemporary Media|
|Writing for Interactive Media|
|International Public Relations|
|Health and Strategic Communications|
|Social and Mobile Media|
|Special Topics in Public Relations|
|Graduate Internship in Public Relations|
|Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser||3|
|STC 601||Public Relations Professional Project||6|
|or STC 602||Public Relations Research Thesis|
To be considered for admission to the MS in Public Relations program, you must first possess a bachelor’s degree with a minimum cumulative GPA of 3.0. Applications are considered on a rolling basis, and accepted for the fall semester only.
We require two letters of recommendation submitted on your behalf, a letter of personal intent (approximately 500 words), a current resume and a portfolio of relevant writing or work samples (i.e., college papers, videos, audio clips or published work of any kind) with your application. For admissions information and application instructions contact The Office of Graduate Admissions, or electronically to firstname.lastname@example.org.
Quinnipiac students may apply for provisional acceptance to the combined BA, or BS/MS in Public Relations during the second semester of your junior year. If accepted, you take 6 credits of graduate courses during your senior year, beginning in the fall semester, and complete a Master’s degree in one year after graduating. A four year combined degree (3+1) is also available. Contact undergraduate admissions for information.
Deadline for combined bachelor’s/master’s public relations and journalism programs
Fall semester deadline for international applicants
Fall semester deadline for domestic applicants