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- 3 years paid media.

MS in Public Relations

Directing a small business’ social media strategy, helping non-profit organizations connect with new volunteers and donors, or managing response during a corporate crisis are just a few ways public relations experts promote mutually beneficial relationships between clients and their publics.

Program Overview

As a public relations specialist, you are the eyes, ears, and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.

We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.

Curriculum and Requirements

MS in Public Relations Program of Study

Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.

Course List
Core requirements
STC 501Principles and Theories of Public Relations3
STC 502Public Relations Research Methods3
STC 503Public Relations Research Design3
STC 504Law and Ethics in Public Relations3
STC 505Public Relations Writing3
STC 506Public Relations Management3
STC 507Strategic Planning in Public Relations3
Public relations elective requirements
Select two of the following:6
ICM 501
Issues in Contemporary Media
ICM 506
Writing for Interactive Media
STC 510
Crisis Management
STC 511
International Public Relations
STC 512
Investor Relations
STC 513
Health and Strategic Communications
STC 514
Social and Mobile Media
STC 515
Special Topics in Public Relations
STC 531
Graduate Internship in Public Relations
STC 606
Independent Study
Free elective
Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser3
Capstone requirement
STC 601Public Relations Professional Project6
or STC 602 Public Relations Research Thesis
Total Credits36

Admissions Requirements

To be considered for admission to the MS in Public Relations program, you must first possess a bachelor’s degree with a minimum cumulative GPA of 3.0. Applications are considered on a rolling basis, and accepted for the fall semester only.

We require two letters of recommendation submitted on your behalf, a letter of personal intent (approximately 500 words), a current resume and a portfolio of relevant writing or work samples (i.e., college papers, videos, audio clips or published work of any kind) with your application. For admissions information and application instructions contact The Office of Graduate Admissions, or electronically to graduate@quinnipiac.edu.

Quinnipiac students may apply for provisional acceptance to the combined BA, or BS/MS in Public Relations during the second semester of your junior year. If accepted, you take 6 credits of graduate courses during your senior year, beginning in the fall semester, and complete a Master’s degree in one year after graduating. A four year combined degree (3+1) is also available. Contact undergraduate admissions for information.

Important Dates:

Jul. 30th: Fall semester deadline for domestic applicants

Apr. 30th: Fall semester deadline for international applicants

Mar. 15th: Deadline for combined bachelor’s/master’s public relations and journalism programs