By the Numbers
Expected job growth for public relations managers through 2020 (Source: Mastersinpublicrelations.net)
Percentage of business leaders who believe public relations is just as important as marketing and advertising (Source: PRSA)
Average increase in pay for those holding a graduate degree in public relations compared to a bachelor’s (Source: Goodcall.com)
Build, enhance and protect the reputations of high-profile clients
As a public relations specialist, you are the eyes, ears and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.
We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.
The MS in Public Relations program is also offered online.
Social Media Track
Social media track
Social media has grown to be something greater than a personal soapbox or networking tool – it is an invaluable asset for modern public relations professionals, and an integral component to any PR strategy. This concentration teaches the fundamental practices that have led to this rise, how to deploy them across multiple platforms and disciplines and how to develop new solutions and strategies as this media continues to evolve.
Businesses, politicians and entertainers alike rely heavily on social media to reach the public. A series of deftly crafted Facebook posts, Tweets or Instagram photos can make or break customer relationships and brand loyalty, public image, voter turnout and beyond. In our graduate PR program’s social media concentration, you’ll cover basic and advanced social media practices, community management and social and web analytics. You’ll also learn how to effectively integrate marketing concepts and practices with PR strategy to achieve the best possible results for a diverse range of clients.
Student Spotlight: Paul Caracciolo ’18, MS ’19
An internship experience for the history books
Paul Caracciolo ’18, MS ’19 is using the skills he has developed as a public relations master's student and alumnus of the Quinnipiac University in Los Angeles program to support the winningest team in baseball this season, the Boston Red Sox.
As an intern of the fan and youth engagement team for the Red Sox, Paul is working hard to give fans an unforgettable experience through user-friendly apps, virtual-reality games, prizes and contests.Read the full story Learn about QU in LA
Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA).
The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.
The CEPR offers approved academic programs, like Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university and diversity and global perspectives.
This CEPR certification places Quinnipiac among only three programs in the country to be recognized in this way.
“Receiving the CEPR from PRSA endorses the great work of our students, faculty and alumni in the public relations program. This certification shows that we meet the industry standards for our graduates and it shows that our program is among the best programs globally.”Hilary Fussell Sisco, PhDAPR Associate Professor and Chair, Department of Strategic Communications
Alumni Spotlight: Kyle Owens '16, MS '18
When Kyle Owens '16, MS '18, looks back on his time at Quinnipiac, he fondly recalls pulling all-nighters in the Arnold Bernard Library, and the pride he felt when turning in his undergraduate capstone project.
”Quinnipiac definitely afforded me many opportunities to grow, both academically and professisonally,” Owens said.
The most important of these was an internship he secured with Pratt & Whitney as an undergraduate Public Relations student. In two years with the global aerospace manufacturer, he learned first-hand how communications significantly impacted many different operational areas.
“Truthfully, aerospace-communications wasn't even on my radar as a potential career path,” Owens said. “Now I'm very glad that I did it."
His experience at Pratt & Whitney motivated Owens to enroll in Quinnipiac’s MS in Strategic Communications program. Now employed at Sikorski Aircraft, a Lockheed Martin company, he credits the foundation of knowledge he continues to build upon at Quinnipiac with empowering him to move forward in his career.
"I'm especially appreciative of all the dedicated professors that have guided me along the way here," he said.
Whether you’re already working in the field and will be in the market for a new role or if you’re continuing your education with Quinnipiac or another university’s bachelor’s program, our goal is to help you succeed. Our career development team will work with you every step of the way to help you find your career passion, with one-on-one guidance and internship opportunities specific to the communications industry. We’ll teach you how to extend your personal brand, develop or improve upon a current resume and how to shine during the interview process.
Visit our career development page to learn more about how we help you find the career of your dreams.
Curriculum and Requirements
MS in Public Relations Program of Study
To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C. Any course with a grade of less than C has to be retaken.
Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.
|STC 501||Principles and Theories of Public Relations||3|
|STC 502||Public Relations Research Methods||3|
|STC 503||Public Relations Research Design||3|
|STC 504||Law and Ethics in Public Relations||3|
|STC 505||Public Relations Writing||3|
|STC 506||Public Relations Management||3|
|STC 507||Strategic Planning in Public Relations||3|
|Public Relations elective requirements 1|
|Select two of the following:||6|
|Health and Strategic Communications|
|Social and Mobile Media|
|Special Topics in Public Relations|
|Graduate Internship in Public Relations|
|Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser||3|
|STC 601||Public Relations Professional Project||6|
|or STC 602||Public Relations Research Thesis|
Students pursuing the Social Media Track must complete the following two courses as electives: ICM 522 and ICM 524.
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.
The public relations program begins in the fall semester only.
Applications are accepted on a rolling basis. The suggested deadline is on or before July 30; however we will accept applications beyond that date.
International applicants: Deadline for admission is April 30.
The School of Communications invites applications from prospective students who wish to pursue the professional practice of public relations. Recent graduates of a bachelor's degree program outside of the communications fields are welcome to apply, as are prospective students who are presently working and wish to either shift careers or enhance their professional standing.
To be considered for admission to the MS in Public Relations program, you must first possess a bachelor’s degree with a minimum cumulative GPA of 3.0.
- A completed application
- An official transcript
- Two letters of recommendation submitted on your behalf
- A letter of personal intent (approximately 500 words)
- A current resume and a portfolio of relevant writing or work samples (i.e., college papers, videos, audio clips or published work of any kind)
Admission to the 3+1 and 4+1 Programs
There are separate application processes for the accelerated four-year (3+1) and five-year (4+1) BA or BFA/MS program in journalism, sports journalism, public relations or interactive media programs.
Online Program Admissions
Please apply directly through Quinnipiac University Online for the online public relations program.
If you're considering one of Quinnipiac's outstanding graduate programs, you're on your way to joining a graduate community committed to academic excellence and professional preparation at the highest level.
Please reach out to us with questions about the application process.
Phone: 203-582-8672 or 800-462-1944
Mail: Quinnipiac University
Office of Graduate Admissions, NH-GRD
275 Mount Carmel Avenue
Hamden, CT 06518-1908