Manage a company’s identity and shape public opinion
The online MS in Public Relations goes beyond crafting messages to generate buzz, placing an emphasis on preparing leaders to drive strategy at every level of brand management.
Our curriculum covers the most critical elements of an effective communication strategy, as outlined by the Public Relations Society of America (PRSA). You’ll explore crisis management, branding, reputation management and ethics on a global level before choosing from an array of specialized electives to customize your focus, including a social media track. The capstone experience allows you to further delve into a topic that aligns with your career goals through an independent research project of your own design.
Our faculty are always available to share their decades of industry expertise, while our flexible online classroom makes it possible to share your own ideas with other experienced PR professionals. These interactions will provide you with a diverse perspective and deliver actionable insights that you can immediately apply in your career.
Upon completion, you’ll be prepared to sit for the Accreditation in Public Relations (APR) exam offered by PRSA. This designation has long been recognized as a standard for expertise within the industry and will further position you to stand out as a leader in the field.
Our MS in Public Relations program is 1 of only 6 graduate programs worldwide to be endorsed by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA). PRSA advocates for rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.
Social Media Track
Social media track
Social media has grown to be something greater than a personal soapbox or networking tool – it is an invaluable asset for modern public relations professionals, and an integral component to any PR strategy. This concentration teaches the fundamental practices that have led to this rise, how to deploy them across multiple platforms and disciplines and how to develop new solutions and strategies as this media continues to evolve.
Businesses, politicians and entertainers alike rely heavily on social media to reach the public. A series of deftly crafted Facebook posts, Tweets or Instagram photos can make or break customer relationships and brand loyalty, public image, voter turnout and beyond. In our graduate PR program’s social media concentration, you’ll cover basic and advanced social media practices, community management and social and web analytics. You’ll also learn how to effectively integrate marketing concepts and practices with PR strategy to achieve the best possible results for a diverse range of clients.
By the Numbers
About Online Learning
Flexible scheduling meets world-class education
Online learning with Quinnipiac University delivers the guided educational experience of a traditional, instructor-led environment coupled with the schedule flexibility needed for adult learners to succeed. Innovative teaching methods and asynchronous classes enable students to work at their own pace, while also enjoying peer interaction and a collaborative learning experience to maximize their learning outcomes.
Curriculum and Requirements
MS in Public Relations – Online/Professional Track Program of Study
To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C. Any course with a grade of less than C must be retaken.
|STC 506||Public Relations Management||3|
|STC 505||Public Relations Writing||3|
|STC 519||Strategic Public Relations and Reputation Management||3|
|STC 516||Branding Strategies||3|
|STC 511||Global Strategy||3|
|STC 518||Measurement and Evaluation||3|
|STC 510||Crisis Management||3|
|STC 504||Law and Ethics in Public Relations||3|
|Public Relations elective requirements 1|
|Select three of the following:||9|
|Strategic Planning in Public Relations|
|Health and Strategic Communications|
|Social Media Practice and Techniques|
|Social Media Analytics|
|STC 605||Public Relations Graduate Capstone||3|
Students pursuing the Social Media Track must complete STC 507 and the following ICM courses as electives: ICM 522, ICM 524.
To qualify for admission into the MS in Public Relations program, a student must have a bachelor's degree from a regionally accredited institution and have a minimum of three years of professional experience. The ideal candidate will have earned an undergraduate GPA of 3.0 or higher.
An undergraduate degree in public relations is not required; applicants with degrees in related fields looking to shift careers or enhance their professional expertise also are encouraged to apply.
The School of Communications accepts applications for the fall, summer and spring semesters. Please note that the admissions committee will not review an application until it is complete with all supporting documents, including the following:
- Completed application form
- $45 application fee
- Updated resume
- Personal statement
- Official transcripts from all post-secondary institutions attended by the student, which should also reflect the date of degree conferral from the bachelor's degree program
- Three letters of recommendation, including one from a professional contact