A communications school of the 21st century
The media world shaping the School of Communications has been changing at a faster rate than ever before. New technologies and delivery methods such as social media, design and podcasting have changed and expanded how everything from advertising to films to news is delivered. Concepts such as “fake news,” as well as the explosion of television and streaming media content, have impacted how and what our students should learn so that they can be successful communicators. Communication skills have also become a vitally important necessity in non-communication jobs, making what the School of Communications teaches even more relevant.
As a result, the School will become more proactive in addressing these needs and evolve and transform itself into the Communications School of the Future. Using a strategy that focuses on the student experience, the School will acquire and sustain a more prominent position in relation to both this university and its competitors.
This five-year strategic plan for the School of Communications outlines its plans and sets priorities for how this will be accomplished. It’s the result of multiple conversations across the School that began with a retreat, included groups of faculty and staff that met multiple times and looked hard at our past as well as the future of media. We’re proud of what the School has accomplished during its first 20 years of operation and look ahead with excitement as to how we can help our students become the Communicators of the Future.
This is an ambitious and aggressive five-year plan. However, the School of Communications feels that by focusing on the student experience, it can set a precedent in preparing students to be versatile and nimble in a changing workplace.