(3 cr.) The central role of the consumer in initiating or determining the fate of the firm's marketing effort is emphasized. The course draws on theories from psychology, sociology, anthropology and economics to help understand and anticipate consumer behavior as individuals or groups. Current models of consumer behavior are surveyed. Prerequisite: MK 201., Every Year, All

Spring 2019

Section 01

Section 02

Fall 2018

Section 01

  • Instructor
  • Patricia Norberg
  • Days
  • W
  • Time
  • 10:30 am - 12:30 pm
  • Location
  • Center for Comm.&Engineer Room 208

Section 02

  • Instructor
  • Patricia Norberg
  • Days
  • F
  • Time
  • 1:00 pm - 3:00 pm
  • Location
  • Center for Comm.&Engineer Room 208