(3 cr.) The central role of the consumer in initiating or determining the fate of the firm's marketing effort is emphasized. The course draws on theories from psychology, sociology, anthropology and economics to help understand and anticipate consumer behavior as individuals or groups. Current models of consumer behavior are surveyed. Prerequisite: MK 201., Every Year, All

Sessions

Fall 2020

Section 01

  • Instructor
  • Patricia Norberg
  • Days
  • M,W,F
  • Time
  • 2:00 pm - 2:50 pm
  • Location
  • Lender School of Business Room 113

Section 02

  • Instructor
  • Patricia Norberg
  • Days
  • M,W,F
  • Time
  • 3:00 pm - 3:50 pm
  • Location
  • Lender School of Business Room 113

Section 01A

  • Instructor
  • Days
  • M
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01B

  • Instructor
  • Days
  • W
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01C

  • Instructor
  • Days
  • F
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02A

  • Instructor
  • Days
  • M
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02B

  • Instructor
  • Days
  • W
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02C

  • Instructor
  • Days
  • F
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room