(3 cr.) The course discusses various environmental components of international marketing that affect business. Students also learn about the four P's of marketing (product, price, place and promotion) in a global context. Additional topics include regional integration and emerging markets. The course is intended to provide students with an understanding of global marketing strategies and research methods that are crucial for success in today's globalized world. Prerequisite: IB 201., Every Year, Spring


Spring 2019

Section 01