Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

International Marketing

(3 cr.) The course discusses various environmental components of international marketing that affect business. Students also learn about the four P's of marketing (product, price, place and promotion) in a global context. Additional topics include regional integration and emerging markets. The course is intended to provide students with an understanding of global marketing strategies and research methods that are crucial for success in today's globalized world. Prerequisite: IB 201; Every Year, Spring


Spring 2018

Section 01

  • Instructor
  • Farid Sadrieh
  • Days
  • M,W,F
  • Time
  • 10:00 am - 10:50 am
  • Location
  • Lender School of Business Room 115