Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

International Marketing Research

(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. Research design, quantitative and qualitative data collection, questionnaire design, data analysis, implications of results and written/oral reports are included. This methodological course assumes basic understanding of marketing in a global environment. MA 107 prerequisite waived with Math Placement score of 4.0 or higher. Prerequisite: IB 201; EC 271, MA 206 or MA 275; Every Year, Fall

Sessions

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