Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Applied Consumer Behavior Research

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(3 cr.) This course provides a basic understanding of the major concepts and theories in consumer decision-making and behavior and how these can be used as the basis for empirical research on the way consumers process information, form preferences and make buying choices. This is a course in which theories from psychology, sociology and economics are applied to the study of consumer behavior. Prerequisite: MBA 645; As Needed

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This course is currently not being offered. Please try again next session.