(3 cr.) Current practices in advertising including strategy and planning, copy and layout, media selection and scheduling, and budgeting are examined. Advertising is considered from the inception of researched ideas and concepts through the completed presentation. Students gain experience in creating advertisements for the major media. Prerequisite: MK 201; Every Year, All

Summer II 2018

Section DE

  • Instructor
  • Patricia Norberg
  • Days
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Quinnipiac University Online Room WEB

Fall 2018

Section 01

  • Instructor
  • Patricia Norberg
  • Days
  • M,W,F
  • Time
  • 4:00 pm - 4:50 pm
  • Location
  • Lender School of Business Room 121

Section DE

  • Instructor
  • Patricia Norberg
  • Days
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Quinnipiac University Online Room WEB