(3 cr.) Current practices in advertising including strategy and planning, copy and layout, media selection and scheduling, and budgeting are examined. Advertising is considered from the inception of researched ideas and concepts through the completed presentation. Students gain experience in creating advertisements for the major media. Prerequisite: MK 201; Every Year, All

Sessions

Spring 2018

Section 01

  • Instructor
  • Stephen Doviak
  • Days
  • T
  • Time
  • 6:30 pm - 9:10 pm
  • Location
  • Lender School of Business Room 113