Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Integrated Marketing Communications

(3 cr.) This course focuses on theory, application and practice associated with the management of marketing communications activities. Students consider strategic implications of integrated communication, and examine promotional tools, such as advertising, special promotions, Internet/mobile, direct marketing, personal selling, public relations, publicity and display. Prerequisite: MK 201; Every Year, All

Sessions

Spring 2018

Section 01

  • Instructor
  • Edward Lisi
  • Days
  • M,W,F
  • Time
  • 9:00 am - 9:50 am
  • Location
  • Tator Hall Room 114

Section 02

  • Instructor
  • Edward Lisi
  • Days
  • M,W,F
  • Time
  • 10:00 am - 10:50 am
  • Location
  • Tator Hall Room 114