Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Integrated Marketing Communications

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(3 cr.) This course focuses on theory, application and practice associated with the management of marketing communications activities. Students consider strategic implications of integrated communication, and examine promotional tools, such as advertising, special promotions, Internet/mobile, direct marketing, personal selling, public relations, publicity and display. Prerequisite: MK 201., Every Year, All

Spring 2019

Section 01

Section 02

Fall 2018

Section 01

Section 02