Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Marketing Channels and Distribution

(3 cr.) Students are introduced to design, evaluation and management of distribution channels. Topics include channel member roles and behavior; channel performance evaluation; and logistics (e.g., transportation, inventory, materials handling and information management). Prerequisite: MK 201; Every Year, Fall


This course is currently not being offered. Please try again next session.