Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Product and Pricing Strategy

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(3 cr.) Strategic product planning and new product development within the context of marketing management for marketing new and mature products are examined. Students learn to integrate economic, financial, legal and marketing principles to analyze pricing decisions, and consider the behavioral implications of pricing, and review relationships among the components for the marketing mix. Prerequisite: MK 201; Every Year, All

Sessions

Fall 2018

Section 01

  • Instructor
  • Maxim Polonsky
  • Days
  • T,TH
  • Time
  • 5:00 pm - 6:15 pm
  • Location
  • Echlin Center Room 201