Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Product and Pricing Strategy

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(3 cr.) Strategic product planning and new product development within the context of marketing management for marketing new and mature products are examined. Students learn to integrate economic, financial, legal and marketing principles to analyze pricing decisions, and consider the behavioral implications of pricing, and review relationships among the components for the marketing mix. Prerequisite: MK 201., Every Year, All

Sessions

Fall 2020

Section 02

  • Instructor
  • Abhik Roy
  • Days
  • T,TH
  • Time
  • 3:30 pm - 4:45 pm
  • Location
  • Lender School of Business Room 123

Section 01

  • Instructor
  • Abhik Roy
  • Days
  • T,TH
  • Time
  • 2:00 pm - 3:15 pm
  • Location
  • Lender School of Business Room 123

Section 02A

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02B

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02C

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01A

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01B

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01C

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room