Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

International Strategy and Business Plan

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(3 cr.) Students develop a comprehensive business model for a country market-entry project. This macro-environmental/country assessment includes current events, industry analysis, marketing strategy, management strategy, corporate social responsibility decisions, global supply chain strategy, financial considerations, and critical success factors for implementation. Prerequisite: IB 313, IB 335, IB 352, IB 345. Every Year, Spring


Spring 2020

Section 01

  • Instructor
  • Robert Engle, Ph.D
  • Days
  • T,TH
  • Time
  • 5:00 pm - 6:15 pm
  • Location
  • Lender School of Business Room 113