Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Services Marketing

(3 cr.) This course examines how marketing principles are applied to the management of service business, including health organizations. Topics include: definition of services, services as products, managing the service encounter, buyer behavior and customer relations, service quality, marketing and human resources management, service accessibility, pricing of services, promotion of services, and international marketing of services. Prerequisite: MK 201; As Needed

Sessions

Spring 2018

Section 01

  • Instructor
  • Leonard LaBonia
  • Days
  • T,TH
  • Time
  • 11:00 am - 12:15 pm
  • Location
  • College of Arts & Sciences 1 Room 216