(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results. Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. MA 107 prerequisite is waived with a Math Placement score of 4.0 or higher. Prerequisite: MK 201, and EC 271 or MA 275 or MA 206; MA 107, MA 118, MA 140 or MA 141., Every Year, Fall and Spring

Sessions

Spring 2019

Section 01

  • Section Canceled
  • Days
  • M,W,F
  • Time
  • 12:00 pm - 12:50 pm
  • Location
  • Room

Section 02

  • Section Canceled
  • Days
  • M,W,F
  • Time
  • 1:00 pm - 1:50 pm
  • Location
  • Room