(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results. Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. MA 107 prerequisite is waived with a Math Placement score of 4.0 or higher. Prerequisite: MK 201; EC 271, MA 275 or MA 206; MA 107, MA 118, MA 140 or MA 141; Every Year, Fall and Spring

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