(3 cr.) This course introduces students to the specialized areas, within marketing management, of product development, brand management and pricing strategy. The primary topic of the course is new product management. This includes strategic planning, idea generation, business analysis, design, testing and introduction of new products to market. Related topics are issues in brand management and pricing strategy and tactics. Prerequisite: MBA 645., As Needed


Spring 2020

Section DE

  • Instructor
  • Ben Liu
  • Days
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Quinnipiac University Online Room WEB