Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Marketing Planning

(3 cr.) This course provides students with the tools to conduct analyses of markets for products and services and covers how to develop a marketing plan that includes goal definition, product strategy and positioning, description of the mix of marketing activities to achieve the objectives, contingency plans and controls. Prerequisite: MBA 645; As Needed


This course is currently not being offered. Please try again next session.