(3 cr.) This course explores the rapidly evolving world of Internet marketing and examines the strategies and tactics that firms can use to utilize the Internet as an effective marketing tool. Students discuss search engine marketing, social media tools, web site design and Internet advertising. The course also examines the role of the Internet as a channel of distribution Prerequisite: MK 201., Every Year, Spring

Sessions

Spring 2019

Section 01

  • Instructor
  • Anthony Asare
  • Days
  • T,TH
  • Time
  • 12:30 pm - 1:45 pm
  • Location
  • Room

Section 02

  • Instructor
  • Anthony Asare
  • Days
  • T,TH
  • Time
  • 2:00 pm - 3:15 pm
  • Location
  • Room