Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Marketing Decision Making

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(3 cr.) Students learn to formulate, manage and evaluate the marketing strategies that create the firm's products and services and deliver those products and services to the market. Both tactical day-to-day operating decisions and longer range strategic decisions are examined through topics that include buyer behavior, market segmentation, demand estimation, product positioning, product development, branding, pricing, distribution channels, and integrated marketing communications. Students also explore the relationship between the marketing and the overall corporate strategy. Prerequisite: MBA 615., Every Year, Fall

Sessions

Fall 2020

Section 01

  • Instructor
  • Charles Brooks
  • Days
  • T
  • Time
  • 8:00 am - 10:45 am
  • Location
  • Tator Hall Room 318

Section 02

  • Instructor
  • Charles Brooks
  • Days
  • TH
  • Time
  • 8:00 am - 10:45 am
  • Location
  • Tator Hall Room 318

Section 03

  • Instructor
  • Mary Schramm
  • Days
  • T
  • Time
  • 2:00 pm - 4:45 pm
  • Location
  • Lender School of Business Room 111

Section 04

  • Section Canceled
  • Days
  • TH
  • Time
  • 2:00 pm - 4:45 pm
  • Location
  • Room

Section 20

  • Instructor
  • Mary Schramm
  • Days
  • T
  • Time
  • 6:30 pm - 9:10 pm
  • Location
  • Lender School of Business Room 111

Section 01A

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01B

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 01C

  • Instructor
  • Days
  • Not Available
  • Time
  • Not Available - Not Available
  • Location
  • Room Not Available

Section 02A

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02B

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 02C

  • Instructor
  • Days
  • TH
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 03A

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 03B

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 03C

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 20A

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 20B

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room

Section 20C

  • Instructor
  • Days
  • T
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Room