Summer-time view of the Center for Communications and Engineering on the Mount Carmel Campus.

Marketing Decision Making

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(3 cr.) Students learn to formulate, manage and evaluate the marketing strategies that create the firm's products and services and deliver those products and services to the market. Both tactical day-to-day operating decisions and longer range strategic decisions are examined through topics that include buyer behavior, market segmentation, demand estimation, product positioning, product development, branding, pricing, distribution channels, and integrated marketing communications. Students also explore the relationship between the marketing and the overall corporate strategy. Prerequisite: MBA 615., Every Year, All

Sessions

Spring 2020

Section DE

  • Instructor
  • Ben Liu
  • Days
  • Time
  • 0:00 am - 0:00 am
  • Location
  • Quinnipiac University Online Room WEB

Section 20

  • Instructor
  • Ben Liu
  • Days
  • M
  • Time
  • 6:30 pm - 9:10 pm
  • Location
  • Lender School of Business Room 109