(3 cr.) Students learn to understand and satisfy marketing managers' information needs: demand potential, competition, regulations and accepted procedures in relevant business/geographic areas. The course covers research design, quantitative and qualitative data collection, data analysis and implications of results. Written/oral reports are expected. This methodological course assumes a basic understanding of marketing in a global environment. Prerequisite: unknown courses from from: EC 271,, EC 272,, MA 275 or MA 206., ; Every Year, Fall and Spring

Sessions

Spring 2020

Section 01

Section 02

Section 03