Alumnus scores big with Super Bowl opportunity

Brendan Frank stands by a Horizon Media sign.

O

ur alumni often play critical roles in their respective industries — but one recent graduate had a particularly big opportunity when he helped launch a well-known brand's inaugural Super Bowl campaign.

Brendan Frank ’18, MBA ‘19 scored the exciting opportunity of working on Little Caesars’ first-ever Super Bowl campaign with his team at Horizon Media. Despite completing his MBA just last year, he has already worked on numerous other Little Caesars’ campaigns, including the launch of the brand's Quattro Pizza and Free Crazy Bread promotions.

He and his team are responsible for developing the media strategy plan for Little Caesars’, and are also tasked with overseeing the logistics behind making sure the proper ads go live in the correct medium at the correct times — and then monitoring the performance of the brand’s campaigns and making necessary adjustments to their strategy throughout the year.

Frank, who works on the Little Caesars brand strategy team at Horizon, credits his experience at Quinnipiac for his ability to prioritize tasks and properly manage time.

“Balancing your course load, social life and job responsibilities at school can be difficult,” said Frank. “I think having navigated those things for four years definitely helped me successfully transition into my role here.”

Be sure to catch the Little Caesars’ Super Bowl ad during the third quarter.