“They’re active participants. They feel it. They live it. They’re not observers of it,” Guber said. “The attitude of the players and the aptitude of the work they’ve done…will be a big difference maker.”
The business of pro sports can’t exist without athletes who perform at the highest level. At the same time, the economic model can’t survive without fans enjoying in-venue experiences.
For Guber, the pivot to profitability is even more urgent with no fans in the stands.
Along with his stake in the Warriors, Guber is the owner of the Los Angeles Dodgers and their 56,000-seat stadium, the largest baseball venue in the world. He’s also the owner and executive chairman of the Los Angeles Football Club and co-chairman of the esports company aXiomatic.
Last year, the Warriors moved from Oakland to San Francisco and opened the privately financed Chase Center, a $1.4 billion arena with 18,000 seats and luxury suites. Although the Warriors are the main draw, the 16-acre site is a destination with restaurants, retail shops, a huge theater and a major park.