Quinnipiac University

Alumna establishes marketing agency focused on aiding eco-conscious businesses

June 10, 2021

Alex Toombs

Alex Toombs ‘13 is making a positive impact on the marketing world. 

Toombs founded Toombs Creative, an agency that supports eco-conscious business owners who want to make a more significant impact on the world, two years ago.
 
She focuses on the alternative- and sustainable-living industry, such as tiny homes and sustainable builders. From branding to strategy and social media to email marketing, they help shine a light on ethical businesses so more people can benefit from their sustainable products and services. 

Toombs’ agency works with a handful of advocacy groups, including Tiny Home Industry Association and Tiny Home Alliance of British Columbia. Her company's clients include vegan cafes, sustainable housing developers, and health and wellness coaches.

Toombs’ career started in the music industry after graduating from Quinnipiac. 

“After a few years of marketing festivals and concerts and seeing the waste produced from attendees and venues alike, I was frustrated with the lack of care or attention to the waste being produced,” Toombs said. 

She said she knew she wanted to work with businesses who shared her passion for environmental protection, so she started her transition away from the music industry to supporting businesses offering solutions to being eco-conscious rather than those who are a part of the problem.

She said she strongly believes in the power of the money-energy exchange and voting with one’s dollars. 

Toombs explained that her agency chooses to exclusively work with innovative businesses that act with the big picture and greatest good in mind. 

In addition to carefully selecting who she works with, Toombs said she partners up with the organization 1% for the Planet to donate 1% of the agency's profits to nonprofit environmental organizations. With this partnership, 1% of any digital product or marketing package sold circles back to organizations solely focused on environmental efforts.

“Living sustainably is very important to me and is shown through the business but also in my daily life,” she said. “Since I am so immersed in marketing and business, I’m aware of all the greenwashing and systemic problems caused by capitalism.”

When COVID-19 hit, Toombs said she was fortunate to take her company on the road and travel throughout the U.S. She is currently based in British Columbia, where she is earning her MBA in sustainable innovation at the University of Victoria and will stay on Vancouver Island for the next few years working on building her agency to the next level.

Toombs said her goal is to educate more business leaders and consumers to be aware of the reality everyone is facing when it comes to the future of this planet.

She said she sees a significant opportunity to ditch the status quo and create a healthy, happy, and sustainable future.

“By educating, exciting, and engaging my clients and audience, I can shed light on the problems, offer solutions, and invite dialogue to create long-lasting change,” she said.

Toombs was a part of the QU internship program, which she credits for inspiring her to branch out of academics and learn through real-world experience.

During her senior year, Toombs was a marketing intern at the Oakdale Theater in Wallingford, Connecticut. She said it was a fantastic experience for her, where she earned course credits, expanded her network, and learned marketing and business first-hand. She equates a lot of this experience she got to her being able to open her eyes to her professional future post graduation.

Toombs urges those who wish to follow in her footsteps to not try to fit in. 
“As an entrepreneur or business leader, you’re going to have to push buttons and speak up when no one else is willing to,” she said. “Without unapologetic authenticity, you’ll likely find yourself following in someone else’s footsteps or path.”

She challenges those who wish to do what she is doing to not be afraid to speak their mind and to do things that others might consider too risky. She recommends saying “yes” to opportunities like internships and study-abroad programs — to earn an education, make connections, and to always remember why you are doing what you’ve set out to do.

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