In addition to expert judges, members of the audience will have the opportunity to vote for their favorites. The individual/team with the most audience votes at the live competition today at 7 p.m. will earn a $1,000 bonus.

"The students have each created a business that focus on content creation," explained David Tomczyk, associate professor of entrepreneurship and strategy. "They learn all aspects of the business, and then present a business plan as a Powerpoint."

Nine teams are competing this year, with between one and four students on each team; six teams advanced to tonight's competition. The schools of business, communications and health sciences, as well as the College of Arts and Sciences, are represented.

Prizes of $3,000, $2,000, $1,000, $500, $500 and $250 will be awarded respectively.

"No matter their background, they can be content creators," Tomczyk said. "This competition demonstrates to our students that anyone can create a business with little money up front and then refine it over time with more assets."