Abhik Roy
Professor of Marketing
Education
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BTECH, Indian Institute of Technology
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MBA, Indian University of Management
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PHD, University of Calif-Los Angeles
Office Location
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The School of Business 228
Courses
Selected Publications
Peer Reviewed Presentations
How an off-patent drug can manage price competition with its generic counterpart - A dynamic model empirically tested
Roy, Abhik
National Association of Business, Economics and Technology (NABET). US, State College, PA, USA (2025)
Peer Reviewed Presentations
Ethics and Consumer Choice: Can a great reputation for CSR backfire if a firm is perceived as behaving unethically
Roy, Abhik
National Association of Business, Economics and Technology (NABET). US, State College, PA, USA (2025)
Peer Reviewed Presentations
Advertising and Leader-follower Pricing between an Off-patent Drug and its Generic Counterpart - A Dynamic Model Estimated
Roy, Abhik
INFORMS Socity for Marketing Science, Marketing Science Conference, 2024,, Sydney, Australia (2024)
Peer Reviewed Journal
A dynamic model of price competition and promotion in prescription drug markets
Abhik Roy
33 Marketing Letters 577-591 April, 2022 (2022)
Professional Designation
Professor of Marketing and Chair of Marketing department
2001
