Peer Reviewed Presentations
The Relationship Between Advertisements that Feature Animals and Consumer’s Attachment to Pets
Asare, A., Chowdhury, G.T., Norberg, P., Nguyen, H
Academy of Business Research, Summer 2025 Conference, NYC (2025)
Education
- BA, University of Cape Coast
- MBA, University of Massachusetts-Amherst
- PHD, University of Massachusetts-Amherst
Organization
- Marketing
Office Location
- The School of Business 236
Mail Drop
- SB-DNF
Selected Publications
Peer Reviewed Journal
Healthcare innovation adoption in Africa: the case of long-lasting insecticide nets in Ghana using protection motivation theory
Richard Bannor and Anthony Asare
DOI: 10.1080/08870446.2024.2413361 Psychology & Health (2024)
Peer Reviewed Presentations
The Impact of Pet Attachment on Consumers’ Response to Human Product Advertisements that Include Animals
Asare, Anthony., Chowdhury, G.Tilottama., Norberg, Patricia., Nguyen, Hans.,
American Marketing Association’s Summer Academic Conference, Boston (2024)
Peer Reviewed Journal
What makes me click?” The effects of images and color in consumer-based pandemic health messages
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor
Vol 31(2) Journal of Marketing Theory and Practice 173-184 (2023)
Peer Reviewed Journal
"What makes me click?” The effects of images and color in consumer-based pandemic health messages
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor
Journal of Marketing Theory and Practice DOI: 10.1080/10696679.2022.2039875 Published online 04-06-2022 (2022)
Peer Reviewed Journal
Healthcare System Innovation: The Case of Adoption of Telemedicine in Ghana.
Asare, A., Bannor, R., Yawson, R. M., & Bawole, J. N.
International Journal of Business and Systems Research https://doi.org/10.1504/IJBSR.2022.10040286 (2022)