Thanh (Hans) Nguyen
Assistant Professor of Marketing
Thanh (Hans) Nguyen
Assistant Professor of Marketing
Thanh (Hans) Nguyen is an Assistant Professor of Marketing at Quinnipiac University. With his great dedication to students' learning and success, he was awarded an "Outstanding Marketing Graduate Student Teaching Award" during his doctoral program at Oklahoma State University. At Quinnipiac, Hans's primary areas of teaching include Professional/ Consultative Selling and Marketing Analytics.
Hans's research interests include organizational frontlines, B2B relationship marketing, and the digitalization of marketing in general. His research has won multiple awards and recognitions from academic organizations. He is a two-time winner of the American Marketing Association (AMA) Strategy SIG competition, a runner up of the Academy of Marketing Science (AMS)'s Mary Kay Dissertation Proposal Competition, and the winner of the Organizational Frontlines Research (OFR)'s Young Scholar competition, among others.
Prior to academia, Hans acquired his MBA with the Marketing Analytics certificate from University of Missouri - Columbia, and worked for several years as a business consultant. This work experience has an important influence on his approach to research and teaching.
Hans's research interests include organizational frontlines, B2B relationship marketing, and the digitalization of marketing in general. His research has won multiple awards and recognitions from academic organizations. He is a two-time winner of the American Marketing Association (AMA) Strategy SIG competition, a runner up of the Academy of Marketing Science (AMS)'s Mary Kay Dissertation Proposal Competition, and the winner of the Organizational Frontlines Research (OFR)'s Young Scholar competition, among others.
Prior to academia, Hans acquired his MBA with the Marketing Analytics certificate from University of Missouri - Columbia, and worked for several years as a business consultant. This work experience has an important influence on his approach to research and teaching.
Education
- MBA, University of Missouri
- PHD, Oklahoma State University
Areas of Expertise
- Marketing Analytics
- Research Methods
Organization
- Marketing
Office Location
- The School of Business 238
Mail Drop
- SB-DNF
Quinnipiac Today
Selected Publications
Peer Reviewed Presentations
An Unacknowledged Audience of Online Reviews: The Firm’s Supplier
Thanh (Hans) Nguyen, Justin Lawrence, Andrew Crecelius
Winter American Marketing Association 2025 , Phoenix, AZ (2025)
Peer Reviewed Presentations
The Relationship Between Advertisements that Feature Animals and Consumer’s Attachment to Pets
Anthony Asare, Tilottama Ghosh Chowdhury, Patricia Norberg, Thanh (Hans) Nguyen
Academy of Business Research, New York, NY (2025)