Patricia Norberg
Professor of Marketing
Chair of Marketing
Patricia Norberg
Professor of Marketing
Chair of Marketing
Education
- BS, University of Rhode Island
- MBA, University of Rhode Island
- PHD, University of Rhode Island
- PHD, University of Rhode Island
Organization
- Marketing
Office Location
- The Dome 204
Mail Drop
- SB-DNF
Quinnipiac Today
Selected Publications
Peer Reviewed Presentations
The Impact of Pet Attachment on Consumers’ Response to Advertisements that Include Animals
Asare, Anthony, Chowdhury, Tilottama, Norberg, Patricia, Nguyen, Hans
2024 American Marketing Association Summer Academic Conference, Boston, MA (2024)
Peer Reviewed Journal
Algorithmic Interference: Infringement on Forming Intimate Associations and the Manipulation of Weak Ties
Norberg, Patricia A, Horne, Daniel R
58(2) Journal of Consumer Affairs 606-629 (2024)
Peer Reviewed Presentations
TO GIVE OR GIVE UP: THE ROLE OF LEARNED HELPLESSNESS IN PRIVACY PROTECTION BEHAVIOR
Patricia Norberg
2023 AMA Winter Academic Conference, Nashville, TN (2023)
Peer Reviewed Journal
“What makes me click?” The effects of images and color in consumer-based pandemic health messages
Chowdhury, Tilottama G., Patricia Norberg, Anthony K. Asare, Jun Kang, and Richard Bannor
Online First Journal of Marketing, Theory and Practice April 2022 (2022)