Tilo Ghosh Chowdhury

Peer Reviewed Presentations

The Role of Self-Awareness and Decision Time in the Context of Environmentally Friendly Product Perceptions

Pazzanese, Corrinna1, Teresa Quinci1, John Ricketts1, and Tilottama G. Chowdhury

AMA Winter Conference (2026)

Peer Reviewed Presentations

Is it Me you are Talking about? The Role of Relationship Closeness and Post Engagement in the Context of Emotional Impact of Instagram Comments

Abreu, Gabriela1, Emelin Gustafsson1, Cooper Moore1, and Tilottama G. Chowdhury (2026),

AMA Winter Conference (2026)

Peer Reviewed Presentations

The Inclusive Marketing Paradox Contradicting Goals of Segmentation and Inclusion

Sieow, Justin and Chowdhury, Tilottama G.

AMA Winter Conference (2026)

Peer Reviewed Presentations

Consumer Ethnocentrism and Environmental Concern in Gen Z and Non-Gen Z Consumers: Preliminary Evidence from China and the United States

Elahee, M., Chowdhury, T., and Shen, L.

AIB Annual Conference (2026)

Peer Reviewed Journal

“Pets Over Pests: The Role of Self-Efficacy and Nature-Relatedness in the Context of Emotional Support Animals

Chowdhury, T. G., Munshi, Z. and Gustafsson, E.

Anthrozoös (2026)

Peer Reviewed Presentations

Maximizing Trait and Brand Transgressions

Cook, K., Munshi, Z., Petronis, E., Sood, S., and Chowdhury, T.G.

American Marketing Association Winter Conference, Remote (2025)

Peer Reviewed Presentations

Reactions to Competence- versus warmth-based brand transgressions: Role of political orientation,

Murshed, F. and Chowdhury, T.G.

NEDSI 2025, Pennsylvania (2025)

Peer Reviewed Presentations

Sensory Compared to Affective Engagement Effects on Self-Brand Connections

Chowdhury, Tilottama G., Adwait Khare, and Robin Coulter

AMS World Congress (2025)

Peer Reviewed Presentations

The Relationship Between Emotional Intelligence and Artificial Intelligence: Empirical Evidence from China and the US

Mohammad Elahee, Tilottama G. Chowdhury, and Li Shen

AMS World Congress (2025)

Peer Reviewed Journal

Luxury versus masstige brands: the role of social media influencers and generational cohorts

Tilottama G. Chowdhury, Feisal Murshed, Nathan DesRoberts & Charles Brooks

Journal of Marketing Theory and Practice Nov 2025 (2025)

Peer Reviewed Journal

Spillover effects of sensory stimulation.

Chowdhury, Tilottama G., Adwait Khare, and Robin A. Coulter

59 (3) European Journal of Marketing 501-527 (2025)

Peer Reviewed Presentations

The Role of Self-efficacy in the Case of Attitude towards ESAs and ESA owners: Protecting Individual Well-being

Chowdhury, T.G., Munshi, Z., and Gustafsson, E.

American Marketing Association Winter Conference, Virtual (2024)

Peer Reviewed Presentations

The Relationship Between Emotional Intelligence and Artificial Intelligence: Empirical Evidence from China and the US

Elahee, M., Quadri, S., Chowdhury, T. G., and Shen, L.

AIB Northeast Chapter Conference, Boston (2024)

Peer Reviewed Presentations

The Impact of Pet Attachment on Consumers’ Response to Human Product Advertisements that Include Animals

Asare, A., Chowdhury, T. G., Norberg, P., and Nguyen, H.

American Marketing Association Summer Conference, Boston (2024)

Peer Reviewed Journal

Reassessing Brand Versus Concept Associations: Comparing Free Association Task and Sensory Cue-based Task

T. G. Chowdhury, F. Murshed, and M. Messier

20 (2) International Journal of Internet Marketing and Advertising pp.119-140 (2024)

Peer Reviewed Journal

Word-of-Mouth Endorsements and Goal Type in Service Advertising

Chowdhury, T. G., Micu, D., Munshi, M., and Micu, C.

12 (1) International Journal of Marketing and Business Communication (2023)

Peer Reviewed Presentations

Social Media Influencers, Impulsive Behavior Tendencies, and Cognitive Dissonance: Some Preliminary Evidence

Agnish, K., Chowdhury, T.G., and Elahee, M.

American Marketing Association Summer Conference, San Francisco, USA (2023)

Peer Reviewed Presentations

Prospects and Perils of Applications of Artificial Intelligence to Higher Education in Business

Elahee, M., Shen, L., and Chowdhury, T. G.

Academy of International Business U.S. Northeast Chapter Annual Conference, Rhode Island, USA (2023)

Peer Reviewed Presentations

The Global Role of Brand Influencer Partnerships and Sponsored Cause in case of Luxury versus Non-luxury Brands

DesRoberts, Nathan, Chowdhury, Tilottama G.

Academy of International Business U.S. Northeast Chapter Annual Conference, Washington DC (2022)

Peer Reviewed Presentations

The Role of Income and Impulse Buying Tendencies for Cognitive Dissonance in Purchases Motivated by Social Media Influencers: Why Buy if Regret?

Agnish, Khushi, Chowdhury, Tilottama G., Elahee, Mohammad

Academy of International Business U.S. Northeast Chapter Annual Conference, Washington DC (2022)

Peer Reviewed Presentations

Consumer Response to Disturbing Over-The-Counter DNA Test Results: The Impact of Self-Efficacy and Counseling

Schramm, Mary, Chowdhury, Tilottama G.

AMA Marketing and Public Policy Conference, Virtual (2022)

Peer Reviewed Journal

What Makes Me Click?” The Effects of Images and Color in Consumer-based Pandemic Health Messages

Tilottama G. Chowdhury, Patricia Norberg, Asare, Anthony K, Jun Kang, Richard Bannor

https://doi.org/10.1080/10696679.2022.2039875 Journal of Marketing Theory and Practice (2022)