Dynamic storytellers and clear and convincing communicators are always in-demand. Whether you hope to bring the next big product to market, uphold the reputation of a celebrity or share critical updates to massive corporations, the Minor in Advertising and Public Relations will give you the foundation you need to build awareness, spread information, generate excitement and grow relationships with audiences and customers alike.
The Advertising and Public Relations Minor enables students to craft a program of study that aligns with their skills and career interests, whether that's geared toward social media strategy, design and copywriting, branding and media planning or corporate communications and reputation management.
Across a variety of courses, students will how to breathe new life into old brands, write crisp copy, leverage interactive media and plan for effective dissemination across all channels. This program perfectly complements a number of majors inside and outside of the School of Communications, including marketing, political science and journalism.
Students wishing to minor in advertising and public relations must complete 18 credits. This minor is not available to advertising and integrated communications or public relations majors.
| Code | Title | Credits |
|---|---|---|
| Required courses are: | ||
| ADPR 101 | Principles of Public Relations | 3 |
| or ADPR 102 | Principles Adv/Integrated Comm | |
| ADPR 201 | Writing for Strategic Comm | 3 |
| ADPR 332 | Communication Research & Analysis | 3 |
| Select three elective courses from Advertising and Public Relations (ADPR). | 9 | |
| Total Credits | 18 | |
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