Exciting advances in technology have made personalized medicine a reality. Surgical robots and other innovations have revolutionized medical procedures, and wearable electronic devices have enabled physicians to monitor medical conditions from afar. Marketing these products requires versatile thinkers who can blend scientific knowledge with business acumen and a captivating message.
There is no better time than now to be part of the biomedical industry, and our innovative BS in Biomedical Marketing positions you at the forefront of this exciting field. Our unique program — the only one of its kind — combines the same foundational courses found in our marketing major with focused electives in drug development, the health care system, biomedical marketing strategy and other specialized topics.
Understanding the fundamentals of business, marketing and the science behind biomedical products gives you a distinct advantage as you enter the workforce. You will receive a thorough grounding in key subjects such as drug development, chemistry, biology, the health care system and biomedical marketing strategy.
You may choose a career marketing the latest diagnostic equipment, medical devices and medications for top biotech or pharmaceutical companies. On the other hand, your strong business background leaves the door open for job opportunities in many other industries as well. Our biomedical marketing graduates are working at leading biomedical companies including Stryker, Medtronic, Johnson & Johnson, Aetna, and Insulet.
Professional exposure is a major focus in the biomedical marketing major, and you‘ll have access to regular networking and career events that bring you face to face with alumni and other professionals in the biomedical industry. Internships are required for every student, and our career development team will work closely with you to find one that aligns with your goals and interests. Our students have interned at companies such as Olympus, Stryker, and Abbott.
Biomedical industry agencies support over 4.7 million jobs across the United States in direct or indirect ways. Biopharmaceuticals are the biggest contributor to this number, responsible for over 800,000 positions. (Select USA)
Before her arrival at Quinnipiac, Cara O‘Meally ’19 knew she wanted a major that would combine the worlds of health science and business, and biomedical marketing seemed like the perfect fit. Her initial interest in global public health, however, had more to do with wanderlust.
“I added the global public health minor because I knew I really wanted to travel and experience different cultures,” O‘Meally said.
A student-athlete, O‘Meally was unable to study abroad for a semester like she had wanted. However, the global public health minor opened the door to a summer internship in northern India with Child Family Health International.
”This was my one chance,” O’Meally said. “It wasn’t a hard decision at all.”
O’Meally spent 4 weeks observing government and non-government organizations around New Delhi as they attempted to help various populations in the community. Each day took her to a different location, from private and public hospitals and rehabilitation facilities, to HIV clinics, transgender centers and daycare facilities for street children.
“These places were able to do so much for their people with such limited access to the resources they needed,” O’Meally said. “It broadened my understanding of what life’s necessities really are.”
“Landing my first post-grad job wouldn’t have been possible without the School of Business career office. Every mock interview, career fair, resume review, networking opportunity, potential career brainstorming session and so much more made all of the difference in my interview processes post graduation. I am grateful to have had Jill Koehler as a professor and, more importantly, as a friend. I will always remember how inspiring her speech about post-graduation success was during Accepted Students Day way back in 2016. Her constant support encouraged me to continually reach my potential, and I’m so excited to begin my next chapter as an OmniPod Sales Associate at Insulet!”
“I like how the material covered the relevant science, as well as marketing. My curriculum provided a well-rounded experience in both fields. My internship also gave me hands-on experience and confirmed my decision, knowing that I would be doing something that I not only enjoy, but am proud of.”
“This major has not only given me the opportunity to pursue the path I wanted to take with science, but it also has allowed me to take on a career in marketing and sales. I feel as though the classes I have taken have prepared me for the next level. My marketing professors have been amazing, and each person’s different strategy of teaching has widened my knowledge and has helped prepare me for the next level with a company.”
The BS in Biomedical Marketing is highly versatile. Pairing it with a minor in Health Care Management or Global Public Health will expand your understanding of how the biomedical industry contributes toward health care systems, individual health and population health, opening even more doors for you in the health care field.
Graduates of our program may go on to pursue their MBA with a concentration in Health Care Management through Quinnipiac‘s School of Business. This powerful degree combination is a springboard to lucrative leadership roles in the health care industry.
The Innovation Hub provides students with a uniquely collaborative and interdisciplinary opportunity by bringing together the university’s innovation ecosystem. It delivers dedicated spaces — physical ones and virtual ones — that spark exciting new ways to create 21st-century solutions and act as an incubator for entrepreneurial pursuits across the university.
With a university alumni network more than 50,000 strong, we have connections with thousands of employers around the world.
Our BS in Biomedical Marketing positions you for a growing number of specialized and in-demand opportunities. Graduates gain valuable skills suited for a wide array of potential careers.
Avg. Salary $46,643
Marketing associates generally work in entry-level positions within a marketing team and can work in numerous industries, such as medical or entertainment fields. They might do research, edit marketing copy, follow industry trends, collect data on customer demographics, forecast marketing and sales trends, assess the satisfaction of employees and customers, and find and implement advertising needs.
Avg. Salary $47,562
A business development representative is a specialized role related to the sales department of a company. While a sales representative works with existing clients to keep them happy and serve their needs, business development reps seek out and build new business for their company.
Avg. Salary $67,257
Sales consultants for medical sales serve as intermediaries between pharmaceutical/biotech companies and practicing physicians/hospitals, and their job is to execute marking strategies and bring medicines and drugs to those who dispense them. They often travel from place to place to inform physicians and managers who may not know of their products or their benefits.
Avg. Salary $60,212
Medical device sales representatives are responsible for selling medical devices to both companies and private practice clinics. The representative is tasked with locating potential customers and giving a persuasive demonstration of the devices to those who show an interest.
With an abundance of career-focused information and resources, the career advisers within the School of Business support students as they expand their professional networks and attract the attention of prestigious employers.
Enrollment and number of graduates:
Number of biomedical marketing program graduates:
Student enrollment in biomedical marketing in 2018–19: 49
Retention and graduation rates
Median starting salary:
Median starting salary for biomedical marketing program graduates: $41,000
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.