Undergraduate Certificate
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Visit the School of CommunicationsThe Certificate in Content Creation and Influencing equips students with the creative, technical and analytical skills necessary to succeed in today's digital content economy. The certificate is open to students from any major and provides a rigorous grounding in both the practice and critical study of digital content creation.
The influencer marketing industry is growing rapidly. University graduates across fields are increasingly expected to understand how to build and manage digital brands, engage online audiences, and produce content that meets professional standards. This certificate prepares students to meet that demand, not just as skilled practitioners, but as critical thinkers who understand the platforms, audiences, and ethical considerations that shape the digital media landscape.
The Certificate in Content Creation offers a streamlined pathway into the field for students who want focused, career-relevant expertise without the full commitment of a minor. The curriculum balances hands-on production with critical media analysis, preparing students to create compelling, ethically informed content across a range of platforms and industries.
The global creator economy and influencer marketing industry exceeds 30 billion (Statista)
The Certificate in Content Creation and Influencing is designed to fit into a wide range of academic plans. It may be a particularly strong fit if you:
Want a substantive grounding in content creation without adding a full minor to your degree plan
Are pursuing a major in communications, marketing, health sciences, business, or any other field where digital content skills are increasingly expected
Are looking for a credential to complement your primary area of study and strengthen your professional profile
Plan to pursue roles in the creator economy alongside, or in addition to, your primary career path
Students pursuing this certificate take a total of three courses (9 credits) as outlined below.
| Code | Title | Credits |
|---|---|---|
| Required courses are: | ||
| MSS 245 | Media Users and Audiences | 3 |
| MSS 442 | Content Creators & Influencers | 3 |
| JRN 104 | Phone Photography and Video | 3 |
| Total Credits | 9 | |
At Quinnipiac, we recognize that the realm of social media is an influential force in today's digital landscape. From internships with leading companies and organizations to real-world projects that put theory into practice, we empower our students to navigate the complex landscape of social media management, content creation and online community engagement.
At Quinnipiac, we understand that the world of sports communication is dynamic and demanding, requiring a unique blend of skills and hands-on experience. We're proud to offer a range of experiential learning opportunities tailored to students interested in joining this exciting field.
From internships with leading companies and organizations to real-world projects that put theory into practice, we empower our students to navigate the complex landscape of film and television production, screenwriting and entertainment marketing.
Under the guidance of our esteemed faculty, The Agency has successfully funneled student creativity and passion into projects all areas of communications.
Open to students in any major, Content Creation and Influencing is clearly connected to the many academic departments on campus, including Advertising and Public Relations; Film, Television and Media Arts; Interactive Media and Design; Journalism; and Sports Communications.
Students within and outside of the School of Communications should consider how this program will benefit their undergraduate experience and prepare them to achieve their career aspirations.
The certificate is open to all undergraduate Quinnipiac students with courses offered throughout the year.
Current students interested in adding this certificate to their record must first complete the Certificate Declaration Form.
After completing the form, current students can register for certificate courses using the Self-Service Platform. Filter the results by selecting "Media Studies" and "Journalism" under "Subjects" before registering for the class.
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.