The BA in Advertising and Integrated Communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience and media data and analytics, and leverage content for web, social media, mobile devices and traditional media.
Our classes bring the industry into the classroom and allow for deep exploration of social media strategies, media buying, consumer trends and visual design. A required minor, which may be chosen from either inside or outside the School of Communications, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know be prepared for both sides of the advertising world as creatives or brand managers.
Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career-centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.