By learning to craft a branding campaign ad for a sports team, strategizing for a new fashion line or designing an interactive mobile app, you’ll excel in the competitive field of advertising and integrated communications.
The BA in Advertising and Integrated Communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience and media data and analytics, and leverage content for web, social media, mobile devices and traditional media.
Our classes bring the industry into the classroom and allow for deep exploration of social media strategies, media buying, consumer trends and visual design. A required minor, which may be chosen from either inside or outside the School of Communications, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know be prepared for both sides of the advertising world as creatives or brand managers.
Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career-centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.
A high percentage of our graduates are either working or in a secondary education program six months after graduation. (2019 Graduates from Quinnipiac Survey)
Percentage of 2020 graduating seniors who have jobs, are continuing their education or are starting their own companies within 6 months of graduation.
The number of new communications jobs expected to be added through 2029. (U.S. Bureau of Labor Statistics)
Students interned at 180 locations across the country during the 2019-20 academic year.
Emily Dryzgula ’19
Advertising and integrated communications student Emily Dryzgula ’19 knows what it takes to execute an ad campaign — from conception all the way to delivery. This summer, she’ll get a chance to prove it with an elite agency.
Dryzgula was one of 15 students from across the country — and the first from Quinnipiac — to be selected for the American Advertising Federation’s Vance and Betty Lee Stickell Student Internship Program.
The program will place Dryzgula in a 10-week, paid advertising internship at Slingshot, LLC, a full-service agency specializing in online advertising, marketing, online media, internet advertisements and communication. She will work in account management from Slingshot’s Dallas, Texas, office.
The highly competitive program has placed outstanding college juniors in paid internships at major media organizations, advertising agencies and brands since 1989.
“Emily will join an impressive and very powerful network of Stickell intern alumni, supporting agencies and mentoring professionals,” said Mary Dunn, assistant teaching professor of strategic communications.
As a School of Communications student, you can build your portfolio in real time with real clients at The Agency, our award-winning, full-service, student-run interdisciplinary firm. Students majoring in advertising, public relations, and graphic and interactive design work with real-world businesses, including Lego, Peanuts Worldwide Inc. and Sikorsky. The Agency is well-equipped to handle communications needs such as web design, app design, promotional materials, print collateral, marketing research, social media management, social media analytics, media relations, community engagement, data analysis, special events, strategic planning and branding.
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.