BA in Advertising and Integrated Communications

Advertising and Integrated Communications

On Campus

On Campus

By learning to craft a branding campaign ad for a sports team, strategizing for a new fashion line or designing an interactive mobile app, you’ll excel in the competitive field of advertising and integrated communications.

Students collaborating during a meeting for The Agency in the School of Communications.

Program Overview

A communications student dressed in a suit interviews with a potential employer at a career fair — Advertising and Integrated Communications student Crandall “CJ” Yopp ’21 speaks with potential employers at the School of Communications Career Fair on February 27, 2019.

Shape the brand identity of modern companies

The BA in Advertising and Integrated Communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience and media data and analytics, and leverage content for web, social media, mobile devices and traditional media.

Our classes bring the industry into the classroom and allow for deep exploration of social media strategies, media buying, consumer trends and visual design. A required minor, which may be chosen from either inside or outside the School of Communications, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know be prepared for both sides of the advertising world as creatives or brand managers.

Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career-centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.

Program Statistics

96% Success Rate

Percentage of the 2022 graduates with a BA in Advertising and Integrated Communications who are currently employed or pursuing an advanced degree.

$127K Well-Positioned

The median annual salary for advertising and promotions managers is $127,150. (U.S. Bureau of Labor Statistics, 2022)

+7% In Demand

The projected percent change in employment for advertising and promotions managers from 2021 to 2031. (U.S. Bureau of Labor Statistics, 2022)

Partner with real clients at The Agency

Interested in pursuing a career in advertising, marketing, public relations or graphic and interactive design? Build your portfolio and sharpen your skills as you work with real clients at The Agency — our award-winning and student-run interdisciplinary firm.

Within The Agency, students assume roles that prepare them to step in and succeed in professional environments. Some students will serve as dedicated account executives, mastering the art of professional communication as they manage client relationships, set project deadlines, identify key deliverables and share external feedback with their colleagues. Others will work as functional subject matter experts, taking the lead as vice presidents in copy, design, social media or video to deliver the materials and strategies that address the holistic communications needs of their client portfolio.

Offered as a 400-level elective, The Agency epitomizes learning by doing. Under the guidance of our esteemed faculty — many of whom are experienced communications professionals outside of academia — The Agency has successfully funneled student creativity and passion into projects spanning website and app design, social media, print collateral and promotional materials, market research and data analysis, media relations and community engagement and strategic planning and branding.

In Their Words

Ephemia Nicolakis ’23, MBA ’24

Account Executive at The Agency

Working at The Agency at Quinnipiac with other like-minded and motivated students makes me excited to do our client work! I have learned everything from client management to teamwork to time management with the best professors and classmates by my side.

Louis E. Stamoulis ’23

Senior Account Executive at The Agency

My experience working at The Agency has been invaluable. I have learned so much about client relations, team building and professionalism. I have thoroughly enjoyed serving as Senior Account Executive and have decided to continue this work next semester with a whole new set of clients. I look forward to putting the skills I have gained across writing, delegating and internal communications to use.

Jillian Catalano ’23

Vice President of Copy at The Agency

My experience thus far in The Agency has taught me a great deal about myself as a future public relations professional. Getting the opportunity to take the lead on projects involving real clients has been both rewarding and valuable. I would recommend this course to anyone who has the desire to gain experience in the industry.

Mason Glod ’23

Senior Account Executive at The Agency

The Agency has taught me how to apply the lessons I have learned in a real-world setting. This class has allowed me to develop communication, management and public relations skills that I know I could not learn in any other class. My experience in this class has certainly made me feel more prepared to enter the professional workforce.